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Strategy, the CEO’s compass


26 weeks in the air, which calculated correctly ends in a lot of peanuts, pretzels, and a feeling like time zones mean nothing. In the last year; NYC buried me in the snow, Richmond taught me the value of realization versus utilization, Toronto's Startup scene is underrated, and Palo Alto reminded me that our company is essential!

With over 50,000 miles traveled, 3,346 emails sent, 2000 hours billed, 355 excel workbooks tracking every possible thing in an entrepreneur’s business, 303 MSword docs shared, 79 artfully created powerpoints, and 9 fabulous clients behind me - I am headed into the annual strategic planning stage of my job!

I have to wonder, is planning really worth it? I must be honest, last years’ plan didn’t mention or include much of the work that was done.

Heath Ledger, an artist, and soul that is no longer with us once said;

"I'm not good at future planning. I don't plan at all. I don't know what I'm doing tomorrow. I don't have a day planner and I don't have a diary. I completely live in the now, not in the past, not in the future."

During the "Dog Days of Summer," I am daydreaming and laughing with family and friends, where I embody Ledger’s mantra. No plans are created, and we try to keep the SUB Boards, Kite Boards, Surf Boards, Bikes, Long Boards, Marsh Melloooo sticks, Yeti Cups in use...

I have recently read a ton of opinions from prominent startup founders that business plans and planning, in general, is pointless. Yet, every year, Post-December 15th, I can be found in strategic planning sessions for the coming year.

A quick search on Amazon for books with “Strategy” in the title resulted in 23,646 results. With a vault of content around the subject of strategy, can we honestly question the value of planning?

Analyst say we should do this.....

Analyst say we should do this....

In February of 2017, Margo Visitacion, Vice President, Principal Analyst & Alex Cullen, Vice President and Research Director, with Forrester Research published "Agility Is The Key To Strategic Planning And Portfolio Execution In The Age Of The Customer." They point to the importance of a play-book for your portfolio of customers and how a structure is a key element to the planning phase. At Productio, we are always trying to ensure our strategy has continuous process improvement. At the heart of our financial models sit the line of business leaders with a data-driven strategy.

With a couple of thousand connections from various sales and marketing roles, I wonder what you think about year-end planning?

As I head in from an amazing year at Productio, I have three thoughts on Strategy:

Strategy can be an unfair advantage for an entrepreneur who has big aspirations and much bigger competitors to deal with on the flipside

A"Risk-Calculated" approach to personal finances and the financial model in business that would support them must contain Strategy

"Accountability and Responsibility" will always be in play in our lives; it is through strategy that we will be ready for the those callings

My ride is here and I look forward to connecting with you all again in 2018!


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